Erin Fetherston is no doubt attracted to beauty, but she likes making apparels that are comfortable. Apart from this, her design sense is stimulated by architecture, people, books, old movies and places. Fetherston always wanted to become a designer. She attained a degree in visual arts and believes that art is one medium that is filled with interactivity. The designer envision her brand to incorporate an array of products in beauty, home decoration, accessories and other random things.